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Dress to Kill in these Fashion Finds

Last month, we told you about local Singaporean accessory brands that you could accessorise yourself with. This time around, we spoke to founders of various Singaporean apparel brands to find out what they’ve noticed about the trends in Singapore and why you should add their unique designs to your fashion wishlist. From bold colours to minimalism and fuss-free structured pieces, you’ll find plenty of exciting choices to browse!

Pleatation
Founded in 2012 by Chiang Xiaojun, you can tell from the name that Pleatation is a pleat-focused brand specialising in pleated products. The project started out when she realised there is much potential in this technique, and decided to do some exploration and creations of her own. She describes the clothing line as very versatile as they play with a lot of textures and dare to mix bold colours, prints, and cuts.

Q: How did the name Pleatation come about?
A: Well, I wanted a name that spoke immediately about our brand, so we created Pleatation with an emphasis on the word ‘Pleat’ in its name! In fact, we toyed with the idea of creating a tagline with a pun-intended effect, and that’s how we came up with “The Compleat Store”!

Photo by Pleatation.
Photo by Pleatation.

Q: What would you say is unique about your label?
A: Definitely that we are an all-pleated brand! While it’s a given that you will see pleats in other collections, what we wanted to do was showcase a full range that can bring this aspect to a new level. Not only that, in wanting to achieve being an all-rounder, our brand creates products in not just fashion, but also in lifestyle, stationery, and home as well.

Photo by Pleatation.
Photo by Pleatation.

Q: Out of all the pieces you have designed, which is your personal favourite?
A: It would definitely have to be the Xhalter Maxi from our signature range of maxi dresses. The special thing about it is that it can be worn in more than five ways. The idea for this dress sparked from my love of long flowy dresse! I had always toyed with the idea of wearing a piece which can always be worn differently whenever I wanted a change, and so this design was dreamed up!

Photo by Pleatation.
Photo by Pleatation.

Q: Are there are fashion trends popping up in Singapore recently that you have noticed?
A: Fashion trends in Singapore honestly follows a lot of the European style, but what I noticed is how they dress it in different styles to give it an edge from the next fashionista – and I love that! It’s great to have your own personal style.

If you love what you see about Pleatation, you can find them online or at local Singaporean stockists in Wheelock Place at Orchard Road, Suntec City, 313 Somerset, Raffles City, and Bugis.

 

Evenodd
Set up in 2010, designer and co-founder Samuel Wong told us that the inspiration for this men’s wear brand comes from the people he interacts with daily. As a designer, he enjoys people watching and often observes how different types of people mixed and match their outfits. Samuel said the clothes in evenodd’s collection are designed to look aesthetically minimal and unconventional with fabrics and attention to the cut and construction of our garments.

Photo by evenodd.
Photo by evenodd.

Q: How did you decide on the name evenodd?
A: I started my career as a fashion stylist and while I was pursuing my Bachelor of Arts in LASALLE College of the Arts, I decided to be a designer. I also decided that I should use my already given background as a stylist and a designer to create a fashion label – the concept I had in mind was to combine “even” styling with “odd” designs to become one. And that’s how the name came about.

Q: What would you say is unique about your label?
A: Every single piece of design is well thought out by me as a designer and a consumer. I have never designed something that I myself would not wear. The idea of this label is to be able to walk out in the streets and simultaneously showcase the ‘wow’ factor with simplified yet provoking details on the garment.

Photo by evenodd.
Photo by evenodd.

Q: Out of all the pieces you have designed, which is your personal favourite?
A: As I was designing one day, the thought of letting men dress in womenswear crossed my mind. That was when I thought that maybe men could try the cropped trend, so I designed a cropped jacket ending just above the waist and it turned out to be a hit. Ever since then, it has become a staple for every season and is part of the brand’s identity.

Photo by evenodd.
Photo by evenodd.

Q: What fashion trends popping up in Singapore recently have you noticed?
A: Singaporeans are wearing more neutral colours like olive, camel, and people seem to be more open to observing and trying out trends from fashion runway. The baseball cap is also a strong trend now.

Is your interest piqued by evenodd’s deisgns? Find their designs at Samuel’s multilabel store @SUPERSPACE and @Robinsons the Heeren.

 

In Good Company
Co-founders and co-designers Sven Tan and Kane Tan describe In Good Company (IGC) as a label of wardrobe essentials with a stylish twist. The clothing line, which was set up in 2012, offers an aesthetic that is characteristically modern and minimal, resulting in consciously current pieces meant to last beyond the cycles of trends and seasons. Their pieces are a blend of tailoring and drape techniques, creating a fuss-free dress code for the everyday with effortless style.

Photo by In Good Company.
Photo by In Good Company.

Q: What is the inspiration behind your label?
A: We want to be the go-to label for real and wearable clothes that the modern woman can ‘build’ many looks, and essentially, get many wears from. We enjoy putting clean finishes, exploring tailoring and draping techniques in IGC pieces, but they won’t be complicated to wear. We also do not chase or create trends nor do we follow international collection schedules such as Autumn/Winter or Spring/Summer. Instead, we offer non-seasonal and well-made new classics.

Q: How did you decide on the name In Good Company”?
A: This clothing line was founded by four friends: Sven Tan, Kane Tan, Jaclyn Teo, and Julene Aw; and its brand philosophy is embodied in its very name. We like being surrounded by good people – working and collaborating with creative people and creative businesses, with the like-minded and the curious.

Photo by In Good Company.
Photo by In Good Company.

Q: What would you say is unique about your label?
A: While modern with a clean cut aesthetic, you will find surprising details in many of the pieces, finely tuned details that mimic a look or style, such as a collar that looks like it’s flying away, faux lapels, overlaying panels for a graphic element, etc, We also pay a lot of attention to the make and quality of the garment, while keeping it affordable. We enjoy putting clean finishes, such as a sharp, heat bonded hem as opposed to a traditional stitched hem. We’ve also developed our own fabric, a bonded cotton jersey that mimics felt and neoprene without the heat or weight – more suitable for our Asian climate.

Q: Out of all the pieces you have designed, which is your personal favourite?
A: Can’t say for sure. Our customers decide that. Not a collection goes by where we don’t consider what the customer is looking for. Many of our designs are designs that have evolved from collection to collection. When a style works, we will update it with tweaks, such as an added, refreshed detail or updated lengths.

Photo by In Good Company.
Photo by In Good Company.

Q: Are there are fashion trends popping up in Singapore recently that you have noticed?
A: We don’t follow trends anymore, preferring to work with wardrobe classics that transcend seasons and trends. The fashion and rapid trend cycles are increasingly shorter, which we find exhausting and irrelevant to keep up.

Are you a fan of In Good Company’s aesthetic? Visit their online store or pop into their Lifestyle Concept Store at ION Orchard or stockists at TANGS at TANGS Plaza, Kapok at National Design Centre, and Kids21 in Orchard Road.

 

ELOHIM BY SABRINA GOH
Established in 2009, founder Sabrina Goh mixes the elements of menswear and womenswear as well as symmetry and asymmetry to develop the unique details and silhouettes the brand is known for. Sabrina told us that the her approach to designing the clothes is primarily conceptual as the label explores various colours, cuts, textures, fabrication and also experiments with contrasts between matte and shine.

ELOHIM 14081581652
Photo by ELOHIM BY SABRINA GOH.

Q: How would you describe your clothing line?
A: The line is made up of designs with an inspired view of structural forms that are motivated by dreams.

Q: How did you decide on your label’s name?
A: Elohim comes from a Hebrew word, meaning “God of Creativity, Creator, Mighty and Strong” and I decided to use it as the name for my brand as a dedication of my faith.

Photo by ELOHIM BY SABRINA GOH.
Photo by ELOHIM BY SABRINA GOH.

Q: What would you say is unique about your label?
A: ELOHIM tried to improve upon the conscious detailing from both ends of the men’s wear and women’s wear spectrum, combining symmetry and asymmetry to reinvent silhouettes and forms. Every item in our collection expresses a distinct voice while breaking its own convention to present innovative explorations that meditate on each season’s thematic inspiration.

Photo by ELOHIM BY SABRINA GOH.
Photo by ELOHIM BY SABRINA GOH.

Q: Out of all the pieces you have designed, which is your personal favourite?
A: I don’t practice favouritism; I love all the designs.

Q: What is trending now in Singapore?
A: I’ve noticed that off-shoulder designs are currently in-trend.

If you love the structured designs of ELOHIM BY SABRINA GOH, you can find the clothing range online as well as at SABRINAGOH in Capitol Piazza, Tangs at Tangs Plaza and Takashimaya at Orchard Road, Isetan at Scott Road, and Workshop Elements at 313 Somerset.

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