Boasting contemporary cuts and effortless designs, In Good Company is a Singapore-based label offering pieces that are sure to become the cornerstones of your wardrobe. Guest Editor, Andrea Wong styles herself in four completely different looks, and what she found was how wearable, versatile and fuss-free they were, which is everything to a woman, especially when living the #SingaporeHighLife.
This look is a take on the classic white cotton shirt paired with straight-legged pants, but made special with unexpected details. The shirt is tailored with an open v-neck and a draped back, and I love wearing the collar low on my back. The grey pants have a flange detail running down the leg sides which adds a feminine ruffle element that softens the outfit. The perfect effortless look that you can wear from the office to casual weekend outings.
Layering this crepe draped-front dress in olive green with a navy blue cardigan, one of the label’s first full-needle knit pieces, is a great way to get in on the colour-blocking trend, and these muted shades are subtle enough for just about anyone to pull off. I finished off the look with a bold necklace of geometric flowers made of resin and powder-coated gilded metal cylinders, made entirely by hand, to add a graphic element to the ensemble. A great outfit to take from day to night, with the tea-length of the dress making it easy to switch from flats to heels and the lightweight cardigan so effortless to throw on or take off. Did I mention how flattering the draped dress is for your figure?
This dress is all about the sexy back. In a gorgeous powder blue, this floor-length georgette dress has a plunging back with wide crossover paneling that falls into a flattering column shape. Pair it with a glitzy clutch and killer heels and you’ve got a stunning evening ensemble, or wear it with your favourite flats to add a bit of drama to your daytime.
Clean and graphic lines meet soft and fluid drapes, this look is a modern alternative to evening gowns. The top is a crisp, layered v-neck piece in bonded cotton with razor-sharp lines, and the skirt is a cotton jersey wrap that follows the body’s silhouette with natural drapes. It’s the perfect balance for me, where the structured top gives an edge to my look while the draped skirt softens the ensemble.
ABOUT THE BRAND
In Good Company was started by four friends, Sven Tan, Kane Tan, Julene Aw and Jaclyn Teo, about four years ago. Their idea was simple: create perennial designs with a twist for women across Asia. They never wanted to chase after trends or follow the seasons, it didn’t make sense to them, being a Singapore-based company. So they focused on staple pieces in high quality fabrics that are fuss-free and wearable.
These are pieces that you can easily incorporate into your wardrobe, mixing and matching with what you already have, and at the same time give it an update with the modern details often found in their designs. They’ve even developped their own finishings, like the heat-bonded hems which gives a very crisp line and clean cut to a piece, and their own fabrication, which is the double-bonded cotton meant to mimic the qualities of leather but without the heat and weight.
These pieces are not only easy to wear and to care for, in lightweight fabrics chosen with the weather in mind, but they will also last you a long time. At the end of the day, they are encouraging people to buy less, but buy better.
Perhaps what’s most interesting about the brand is that it’s not all about the clothes. As the name suggests, In Good Company is about getting people involved in a community spirit, and collaborating with like-minded creative partners. The brand has collaborated with silversmiths, leathersmiths, illustrators, perfumeries and even a café. It’s well on its way to becoming Singapore’s next big lifestyle destination.